Ep.74 - I Don't Rust Like Def Jam

On Ep.74 of DITD: For a good while, Def Jam WAS Hip-Hop. The entire culture was in lockstep with the growth of Def Jam. But once the new Century came around, Def Jam started to decline in relevance and is now trying to pick up the pieces of their once-revered name.
Def Jam WAS Hip-Hop for nearly 2 decades. Starting off with Russell Simmons & Rick Rubin, nobody could've predicted the heights Def Jam were going to reach. They were in lockstep with the growth of Hip-Hop itself.

But once the new millennium came through, Def Jam started to lose grip of the rocket that was Hip-Hop, they started to miss out and eventually get left behind. Now Def Jam is just another sub-label with SUB-sub-labels under them. Where did it all go wrong? We try to find out.

TIMESTAMPS:
Weekly Music Roundup - (1:15)
Topic Intro/Ben's Research House - (19:16)
Def Jam is too big to fail - (23:39)
What is their identity now? - (29:16)
Their unique approach - (32:11)
The Universal Buyout - (36:04)
Was it their unique approach that kneecapped them? - (38:21)
Was it their size that kneecapped them? - (44:06)
Stats on charting Def Jam albums by President - (47:47)
If you could pick one major issue, which one would you pick? - (58:44)
Lighter Note - (1:11:11)

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Music - "Pizza And Video Games" by Bonus Points (Thanks to Chillhop Records for the right to use)

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ChillHop (Twitter) - @Chillhopdotcom
Bonus Points (Twitter) - @BonusPoints92

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"What's Good?" W/ Charlie Taylor
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Ep.74 - I Don't Rust Like Def Jam
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